Friday morning train porn again

More excellent marketing from British Rail: why face the hell of the airport or stress of the motorway when you can sit back and relax on a comfortable, speedy Intercity 125?

This is probably British Rail's most famous advertising campaign, appearing in a couple of versions (originally ending 'British Rail', the advert was still in use as Sectorisation came along and BR dissolved its regions in favour of 'Sectors' – Provincial, Intercity, London and South East and Freight, hence the 'Intercity' tag line with only a little double-headed arrow). Like much of British Rail's marketing, it now produces a smile of recognition and warmth, not least for presenting the inside of the Mk III coaches so well. They've been refurbished since??privatisation, with view-blocking high seats (in case there's an accident – it'd be better if you're killed instantly by hitting your face on the seat than slightly more slowly by being thrown into the carriage) that no longer coincide with the windows (who wants to look out of the window when travelling when you could be reading the dire on-board advertising magazine) and a reduction in legroom (because, hey, we need to see if all modes of travel can give you a deep-vein??thrombosis).

Nevertheless, despite the shysters who now run the railways, the central part of the advert remains true: there's no better way of travelling than by train.
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One comment

  1. Ah yes, I remember that one. And yes there’s still no better way to travel than train. I was reminded this whilst recently visiting Heathrow airport. True the luggage no longer takes two hours to get from plane to carousel, but the whole place remains soul destroying every step of the way.

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